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Dodge - 2011 Ram Outdoorsman
Dodge - 2011 Ram Outdoorsman

Dodge - 2011 Ram Outdoorsman

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The Ram Truck Brand announced a new feature package designed for North American outdoor enthusiasts: Ram Outdoorsman.Ram Outdoorsman takes all of the features most useful to hunte... More »
The Ram Truck Brand announced a new feature package designed for North American outdoor enthusiasts: Ram Outdoorsman.Ram Outdoorsman takes all of the features most useful to hunters, fishermen, campers and boaters, and packages them into one model. Outdoorsman combines convenience, off-road capability and trailer towing hardware in one package with a name that will resonate among its intended users."We asked Ram Truck customers -- boaters, campers, fishing enthusiasts and hunters -- what features would they like to see in a truck," said Fred Diaz, President and CEO - Ram Truck Brand, Chrysler Group LLC. "They answered 'more capability, more room for my gear and ready to hit the trail. And make it affordable.'"Ram Heavy Duty owner demographics illustrate a passion for the outdoors: 47 percent hunt, 57 percent fresh water fish, 33 percent salt water fish, 36 percent own power boats and 37 percent tow camping trailers. Overall, 62 percent of fullsize pickup truck owners hunt, fish or camp.Ram Truck engineers - many of whom count hunting, fishing, boating and camping among their hobbies - brought together features that they felt would best meet the practical needs of owners who will frequently use their Ram truck for towing or long, remote trips.Standard trailer-towing upgrades, interior and exterior convenience, lighting enhancements, all-terrain tires and underbody protection are combined with a rugged exterior appearance to highlight the new Ram Outdoorsman.Ram Truck officials unveiled the rugged new model at the Professional Outdoor Media Association's (POMA) fifth annual national business conference.Ram Outdoorsman is available in 1500 (half-ton), 2500 HD (3/4-ton) and 3500 HD single rear wheel (1 ton), Regular Cab; Quad Cab, Crew Cab and Mega Cab; four-wheel drive and two-wheel drive; and short- and long-wheelbase models.Outdoorsman will replace the TRX4 trim level in the 2011 Ram Truck lineup. It will join the other Ram trim levels, which include: ST, SLT, Big Horn / Lone Star, Sport (1500 only) Laramie and Power Wagon (2500 only).Prices for Ram Outdoorsman models start at $28,350, including destination charge.Ram Outdoorsman models will go on sale third quarter 2010. A multi-tiered marketing strategy will support the new model's launch.Ram Outdoorsman FeaturesTowing:Capability:Unique look:Options: Hide -
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